Your science is NASA-grade.
Your website is not.
Nugevity has one of the strongest brand stories in the supplement industry. A real NASA partnership, proprietary technology, and a chief scientist leading the company. The website does not reflect any of that.
This is a website redesign proposal from eurekamedia.
We audited everything.
Your Shopify store, product catalog, site structure, content, integrations, blog, external presence. We read the NASA Spinoff feature. We went through your collections page by page. Then we listened to what you told us. Here is where things stand.
A NASA brand on a free Shopify theme.
Sense v15.2.0 is a starter template. It is the same theme thousands of supplement stores use. You told us you want it to feel more like an upscale cosmetics brand than a commodity supplement site. Right now it is the opposite of that.
NASA Story is Buried
Your single biggest differentiator is tucked away in subpages. A visitor has to click through multiple links to learn about the partnership that should be the first thing they see.
6 About Pages, One Story
Our Story, Our Mission, Our People, NASA, Innovation, BSCG. Six pages fragmenting one narrative. A visitor will not click through all six. The story needs to be told in two.
Amazon is Winning
More customers are finding you on Amazon than on your own site. That means someone else controls the relationship, the margins, and the brand experience. The site needs to be the destination.
No Pricing Justification
Health packs at $119 to $297 with no "why we are worth it" context. Your 95% dissolution rate beats the 75% pharmaceutical standard. That data should be on every product page.
Doctor Referrals are Declining
The physician network that built this brand is shrinking every year. The digital experience needs to do what doctors used to do: explain the science, build trust, and close the sale.
Generic Blog Content
"9 Creative Ways to Remember Your Vitamins" could be published by any supplement brand. Your blog should own the science lane: research summaries, ingredient deep dives, NASA findings.
The numbers do not lie.
We ran Google Lighthouse against nugevity.com. The results reflect what happens when a premium brand runs on a stock theme with plugin bloat.
nugevity.com (Current)
LCP: 8.0s. FCP: 2.6s. Shopify + Sense theme + app bloat.
What we build (our standard)
Sub-1s LCP. Hand-coded. Verified by Google Lighthouse.
Seven things we will fix.
Not a wishlist. A prioritized list based on the audit and your answers about what matters most.
Lead with NASA on the homepage.
The NASA partnership is the single most powerful differentiator in the supplement market. It should be the first thing a visitor sees. Not a badge. Not a footnote. The central narrative. "We built these formulas for astronauts. Now they are yours."
Consolidate six pages into two.
Replace the six about/science pages with two focused experiences: Our Story (founding, NASA, team, mission) and Our Science (BioRelease, Pharma-IQ, BSCG, dissolution data). One narrative. No fragmentation.
Build a real DTC acquisition engine.
Doctor referrals are declining. Amazon owns more of your online traffic than you do. The redesigned site needs to capture, educate, and convert visitors on its own. SEO content for eye health searches. Clear product funnels for Omega Max, OS2, and AS10 Life. A homepage that does the job a physician used to do.
Justify pricing on every product page.
Dissolution comparison (95% vs 75% standard). What Pharma-IQ means in plain language. Why ingredient sourcing matters. A "what you actually get vs a commodity supplement" breakdown. The $119 buyer needs the case made before they click Add to Cart.
Add video.
Manufacturing facility walkthrough. Carlos explaining the NASA partnership (60 to 90 seconds). Customer testimonials. Product education on BioRelease technology. You shared your photo and video library with us. We will put it to work.
Rebuild the blog as a science platform.
Peer-reviewed research summaries. NASA health findings. Ingredient deep dives. Science team interviews. Behind-the-scenes at the facility. Position Nugevity as a thought leader, not just another supplement seller.
Map the customer journey end to end.
First visit to subscriber. Quiz prominence, subscription funnel, affiliate visibility. Your 55+ audience researches before they buy. The site needs to guide that process, not leave them to figure it out alone.
We are not ripping out the plumbing.
Your Shopify infrastructure, subscription system, payment processing, Judge.me reviews, Revenue Hunt quiz, and affiliate program are all solid foundations. The redesign is about the presentation layer and the story.
Shopify Platform
Stays. Premium theme replaces the stock Sense template. All existing product data, collections, and pricing preserved.
Integrations
Judge.me, Revenue Hunt, Shop Pay, subscriptions, affiliate program. All carry forward. Better placement, better design.
Product Catalog
21 SKUs, 9 collections, subscription pricing. All preserved. Enhanced with better descriptions, comparison data, and visual hierarchy.
Most brands would pay millions for this.
Every supplement company says "premium quality." You are the only one that can say "co-developed with NASA at Johnson Space Center." That is not marketing. That is fact.
NASA Since 2004
Johnson Space Center collaboration. BioRelease technology. Featured in NASA Spinoff publication. No other supplement company has this.
Real Science, Real Data
95% dissolution in one hour. Pharma-IQ manufacturing standards. BSCG certified for athletes and military. Measurable, verifiable claims.
A Scientist at the Helm
Carlos Montesinos is not a marketing executive. He is the chief scientist. That changes the entire brand story. The site should reflect that.
The eurekamedia model.
We do not start with wireframes. We start with your story. Then we build the site that tells it. Fast, hand-coded when needed, conversion-tested, and scoring 100 across all four Lighthouse categories.
Story First
We sit down and understand the business. What makes you different. Who your customer is. What they need to hear. Then we write the messaging framework.
Design + Build
Premium Shopify theme, customized to your brand. NASA-first homepage. Consolidated story pages. Eye health landing experiences. Pricing justification on every product page.
Launch + Grow
SEO for the searches your customers are already making. Content strategy. Blog overhaul. Customer journey mapping. Ongoing monthly reporting on what is working and what to do next.
This is what your homepage
could look like.
We took your NASA story, your best sellers, and your science, and built this. No stock templates. No placeholders. Your brand, presented the way it deserves.
Like what you see?
Let us talk scope.
This sample is just the homepage. The full redesign covers product pages, your science story, blog strategy, SEO, and the customer journey end to end. Ready to discuss the details?
Email Ernest Koury